Digital Marketing & MarTech Audit Practice
Bringing IT audit rigor to commercial technology stacks.
Independent validation of marketing software, tracking pipelines, privacy compliance, and agency deliverables. Eliminate tool bloat, ensure GDPR and AI Act adherence, and verify data truth.
Diagnostic scope
The five diagnostic dimensions
01
MarTech Cost & License Redundancy
Audit all CRM, email, tracking, and analytics subscriptions. Eliminate duplicate tools, zombie seats, and shelfware—typically recovering 20–30% in annual software expenditure.
02
Tracking Layer & Privacy Compliance
Technical review of client-side scripts, Google Tag Manager containers, Meta CAPI, mobile SDKs, server-side tracking, and Consent Mode v2 to eliminate illegal PII leakage and enforce GDPR/ePrivacy compliance.
03
Attribution & CDP Data Integrity
Verify data hygiene between frontend conversion events and backend ERP or banking databases. Neutralize self-serving attribution claims and restore causal data reality.
04
Marketing Vendor & Agency Due Diligence
Independent third-party audits of external agencies, including access control, credential storage, intellectual property rights, SLA compliance, and technical performance claims.
04
AI Marketing Governance
Audit recommendation engines, predictive scoring algorithms, and conversational bots for EU AI Act compliance, algorithmic transparency, consent, and regulatory exposure.
Senior authority, directly engaged
Independent advice without implementation bias.
Every mandate is led by senior practitioners who have operated inside regulated enterprises, certification programs, and critical infrastructure environments across Europe and the Middle East.